Q. I installed the retargeting app a few days back but it has not started generating traffic yet. When will I start getting traffic?
A. In order for the Retargeting App to be effective, we need to set cookies in the web browsers on a minimum of 1000 unique visitors to your website within 30 days. We only start your billing cycle for a retargeting campaign after we have built a cookie pool of the 1000 unique visitors. If we cannot load tracking cookies into the 1000 minimum unique visitor's web browsers within that first 30 days, the Retargeting App will automatically cancel and we will not settle any charges on your selected payment method.
Q. Will I be able to retarget my past visitors on Facebook with this app?
A. No. In order to retarget your customers on Facebook, you need to install the Facebook Ads app.
Q. Should I upload my own ads?
A. Yes! While we automatically generate a small number of ads, we strongly recommend using the "Uploaded Ads" option in all available ad dimensions, and the "Create ads from products I select" option. This helps the retargeting app perform better by displaying on a larger number of websites with a larger variety.
Q. What are the different types of ads supported by the retargeting app?
a. Ads auto-generated by us based on your best selling products.
b. Ads created by you when selecting one of our preformated templates and specific products you want to promote.
c. Ads created and uploaded by you that are PNG, JPEG or non-animated GIF formats, have a filesize no larger than 150 KB, and in the following pixel dimensions:
200 x 200 - Small Square
250 x 250 - Square
300 x 250 - Inline Rectangle
320 x 50 - Mobile Leaderboard
320 x 100 - Large Mobile Banner
336 x 280 - Large Rectangle
468 x 60 - Banner
728 x 90 - Leaderboard
120 x 600 - Skyscraper
160 x 600 - Wide Skyscraper
300 x 600 - Half-Page
970 x 90 - Large Leaderboard
970 x 250 - Billboard
In general, its advisable to use a mix of all these different types of ads in your campaign, then we automatically prioritize the ads which perform better for your campaign. Please also note that all ads must be approved by our various ad vendors and are subject to their policies and requirements before the ads will be used in a campaign.
Q. Where will my ads show up?
A. We bid on ad display remarketing inventory on your behalf across most of the major ad exchanges. This lets us retarget your visitors across hundreds of thousands of websites that are also being seen by your past visitors. Please note that there is no way to control which third-party websites your ads will display on, as it is based on where your past visitors navigate to that has available remarketing ad display in the ad dimensions created and uploaded for your campaign.